Booked With the Decision-Makers Who Actually Buy What You Sell, at a 70%+ Show Rate and a 30% Close Rate.
30 minutes. You leave with the model either way.
Trusted by Partners
We've sent 20M+ cold emails over the last 5 years. We know what works.
Proof
Software, services, finance, media, capital raises. Same system, different offer.
Results
Different industries. Different timelines. Same system.
Timote, founder of YWS. One campaign, run for 90 days.
Service businessJustin, outbound capital raise for a film.
MediaCame to us already running his own cold email at about 30 leads a week. We audited it and fixed the constraint.
B2B servicesWebsite design agency, from a standing start.
AgencyThis one took until month three. Nothing worked, we kept testing, then we cracked it. We're showing you this one on purpose.
Home servicesCustomers
How We Hit Your Number
Most of your pipeline comes from the second one. The first one makes it sharper wherever the data exists.
Some buyers tell you they're ready. They change jobs, hire, raise money, grow fast. When we can see that, we reach them that week with a reason to talk.
Most buyers never send a signal. You can't wait for them. So we build an offer they'd be silly to ignore and put it in front of every relevant decision-maker we can find.
A typical split. Signals are great, but you can't find one for every buyer. A good offer works on all of them.
The Offer
Most cold email fails before it's sent. Not because of the list or the copy, but because the offer is something nobody asked for. Same list, same person. Here's the difference.
Said in their words, not your feature list.
A named result from someone who looks like them.
They walk away with something useful, buy or not.
A call about their plan, not a demo of your product.
Get those four right and the offer works on anyone who fits, signal or no signal. That's why it can scale.
The Math
Once the offer works, more of your market means more calls. Move the sliders to see what that looks like for you.
Assumes a 70% show rate and a 30% close rate, what our clients average. On the call we run this on your real numbers.
When the Timing Is There
Where your market leaves signals on LinkedIn, we use them. The same strong offer, sent the week it matters most. Click through a few.
New leaders spend most of their first-year budget in the first 100 days.
A job post is a budget that already got approved.
Fast growth breaks whatever worked at the last size. That is when they buy.
He told the internet what he is thinking about. We just listened.
Investors expect the new money to turn into pipeline fast.
The Channels
Nothing gets layered on until we know which offer and message work. Your spend only goes up after we know what works.
The cheapest, fastest way to learn what your market responds to. Several offers, tested in blocks, with enough volume to actually tell us something.
CoreMore domains, more inboxes, more of your market. What gets replies gets more volume. What doesn't gets cut.
CoreSame proven offer, more ways in. LinkedIn puts a face to the name. Calls go to the people who opened and clicked.
CoreWhere your buyers leave signals, we run timed campaigns alongside the main engine. Direct mail too, for the few accounts worth it.
Add-onHow It Works
No mystery, no black box. This is the whole thing, in the order it happens.
Tell us the revenue number and the date. We work backwards: customers, calls, replies, people reached. By the end we both know exactly what the campaigns have to do to be worth your money.
If the math doesn't come out in your favour, I'll be the one to say so.
We look at what your best customers bought, why they bought it, and what result they got. Then we turn it into two or three offers built for cold traffic: low risk, easy to say yes to, and backed by proof.
The offer is the biggest lever in the whole system. Most agencies skip straight to the copy.
No single database has everyone. So we pull from several: LinkedIn, company data, industry lists, event and association lists. Then we find the right decision-maker at each company and verify every email through a multi-source waterfall.
More of your market found means more people your offer can reach. Where signals exist, we flag them too.
Separate sending domains and inboxes, so you can reach thousands a day and never touch the reputation of your main domain. Built for Google Workspace and Microsoft 365 filters, where your buyers live.
The two-week warmup isn't us being slow. It's the difference between the inbox and the spam folder.
Day 15 the first emails go out. We test offers and angles in blocks, with enough volume in each to actually learn something. What gets replies gets more volume. Then we scale it.
A trained setter works the replies on email and LinkedIn, qualifies against your criteria, and books straight onto your team's calendar.
A pre-call page, a confirmation sequence and 4 to 5 emails that answer objections before the call.
Teams we install this for average a 70%+ show rate at around a 30% close rate.
Cost per person reached, per reply, per call, per customer. Synced to HubSpot or Salesforce. After month three you get a forecast you can hold us to, and a plan for how much further we can scale.
Who This Is For
Outbound costs real money to run well. The math works when one new customer pays for months of it.
Something your customers find real value in. We can make an offer great. We can't fake the product.
Happy customers we can point at, and someone on your side who can turn a qualified call into a customer.
Most clients see calls in the first few weeks. Some take until month two or three. I'd rather tell you now.
Price
Cost is driven by volume. More people reached a month means more data, more sending infrastructure and more setter time to work the replies. On the $6,000 package you can expect a minimum of 15 qualified calls a month.
On the call we build the model on your numbers. Your customer value, your close rate, the volume we'd run. You see the return at each price point before you decide anything.
More than this fully loaded, three months to ramp, one person's worth of output.
Three days of pipeline, on a date somebody else picked.
A full outbound team running 365 days a year, with a forecast attached.
FAQ
Volume, signals, SDRs, LinkedIn, GDPR, and what to do if you've tried cold email before.
The Receipts
Client names blurred, numbers untouched. Click any of them to see it full size.
Selling to local business owners, like contractors, clinics or restaurants? That's a different playbook. See the Local Legend system →
30 minutes. We work backwards from your revenue target to calls, replies and people reached. If the math doesn't work for your business, I'll be the one to say so.
No hard sell. Either way you walk away with the model. That part's yours regardless.
